eTail Connect Spring 2025

February, 2025

Silverstone Circuit Towcester, Northamptonshire

Louisa Nicholls

Senior Digital Trading Manager (Home) John Lewis Online

Strategic, creative, agile leader, public speaker and panelist. 


Retail, digital and cultural expert
9 yrs online/digital trading/strategy/merchandising/customer experience
5 yrs store & project experience 
Broad knowledge of Buying, Merchandising and Marketing functions having worked closely alongside these areas for most of my career
Strong stakeholder engager & influencer with a track record in shaping & delivering strategic change with a customer centric approach from a short, medium & long term lense
Inspirational leader, proficient at leading big teams, multi site, sourcing/managing 3rd parties
Successful developer of people through a culture of high performance, high energy, ownership, support and stretch. Challenges self and drives team, stakeholders and the wider business community to adopt the following mindset:
- Create a culture of ‘data driven decision making’ - remove the emotion
- Good enough data is hugely valuable - it doesn't need to be perfect - make decisions on the data available - be agile
- Focus on actionable insights - if I can't do anything with it & its not informing a decision, why am I pulling it?
- Validate, test & learn, innovate - fail fast
- Really listen to customers

Check out the incredible speaker line-up to see who will be joining Louisa.

Download The Latest Agenda