eTail Connect Spring 2025

25 - 26 February, 2025

Allianz Stadium, London

Louisa Nicholls

Senior Digital Trading Manager (Home) John Lewis Online

Strategic, creative, agile leader, public speaker and panelist. 


Retail, digital and cultural expert
9 yrs online/digital trading/strategy/merchandising/customer experience
5 yrs store & project experience 
Broad knowledge of Buying, Merchandising and Marketing functions having worked closely alongside these areas for most of my career
Strong stakeholder engager & influencer with a track record in shaping & delivering strategic change with a customer centric approach from a short, medium & long term lense
Inspirational leader, proficient at leading big teams, multi site, sourcing/managing 3rd parties
Successful developer of people through a culture of high performance, high energy, ownership, support and stretch. Challenges self and drives team, stakeholders and the wider business community to adopt the following mindset:
- Create a culture of ‘data driven decision making’ - remove the emotion
- Good enough data is hugely valuable - it doesn't need to be perfect - make decisions on the data available - be agile
- Focus on actionable insights - if I can't do anything with it & its not informing a decision, why am I pulling it?
- Validate, test & learn, innovate - fail fast
- Really listen to customers

Check out the incredible speaker line-up to see who will be joining Louisa.

Download The Latest Agenda