eTail Connect Spring 2019

27 - 28 February, 2019

Twickenham Stadium, UK

+44 (0) 207 368 9465


2019 Speakers

Matthew Mills
Deliciously Ella

Following his wife, Ella’s, enormous success online and in publishing, Matthew joined Deliciously Ella as CEO in 2015, to start a food business. Just 24 months after launch, Deliciously Ella is one of the fastest growing food brands in the UK, with three product lines that are stocked in almost 6,000 stores. Deliciously Ella has published four best-selling books, opened a central London deli, and amassed over 1.4 million followers on Instagram, generating 12-20 million impressions per week. Prior to becoming the CEO of Deliciously Ella, Matthew worked in finance and business development for a Los Angeles based tech start up. 

Rob Feldmann
Dan Burdett
Chief Marketing Innovation Officer EMEA

I am an FMCG and E-Commerce marketer and senior leader with a track record in brand building and business turnaround. I have held Marketing, Commercial and General Management positions at L’ORÉAL, Unilever and MARS running businesses with 30+ staff in the US, Asia and Europe. Now I’m based in London where I run a MarTech Innovation business unit for the world’s biggest online marketplace. I build teams that want to make a difference, believe what they do matters and know that making things happen, requires both commitment and courage. At University I read Architecture, both in the UK and France. Growing up, I lived in a small seaside village in the South West of England, that I still love to visit with my son whenever the sun is shining.

At work:
- Leading & building global brands
- Marketing and General Management
- Integrated Marketing Communication
- Agency Management
- Leading teams of 30+ 
- Marketing Effectiveness 
Outside work:
- Adventure racing with friends 
- Teaching my son to paddle board
- Collecting old movie posters
- Beautiful Art & Design

Louisa Nicholls
Head of Home Online Trading
John Lewis Online

Strategic, creative, agile leader, public speaker and panelist. 

Retail, digital and cultural expert
9 yrs online/digital trading/strategy/merchandising/customer experience
5 yrs store & project experience 
Broad knowledge of Buying, Merchandising and Marketing functions having worked closely alongside these areas for most of my career
Strong stakeholder engager & influencer with a track record in shaping & delivering strategic change with a customer centric approach from a short, medium & long term lense
Inspirational leader, proficient at leading big teams, multi site, sourcing/managing 3rd parties
Successful developer of people through a culture of high performance, high energy, ownership, support and stretch. Challenges self and drives team, stakeholders and the wider business community to adopt the following mindset:
- Create a culture of ‘data driven decision making’ - remove the emotion
- Good enough data is hugely valuable - it doesn't need to be perfect - make decisions on the data available - be agile
- Focus on actionable insights - if I can't do anything with it & its not informing a decision, why am I pulling it?
- Validate, test & learn, innovate - fail fast
- Really listen to customers

Catrina Funk
VP, European Brand & Marketing Director
TJX Europe (TK Maxx & Homesense)

Catrina is an international Brand & Marketing Director with strong strategic and brand skills and an extensive creative background. She has experience working in both the U.S. and Europe, agency and client-side, on international brands, such as General Motors, Hallmark, Max Factor, Eli Lilly, Starbucks, and dominantly TJX Europe (TK Maxx & Homesense), a large European retail business, part of TJX, Inc. Catrina co-leads the omnichannel Brand and Marketing Department for TJX Europe with responsibility for European brand & marketing strategy, financial planning, agency management, organisational design, department L&D, CR and global influence.

Born and raised in Copenhagen, Denmark, she worked first in Milwaukee, Wisconsin as an Art Director, then as a creative at Leo Burnett Chicago, focusing on integrated campaigns and product launches. Back in Europe in her 30s, she started, and ran the in-house, full-service creative agency for TK Maxx and Homesense, becoming TJX Europe’s Creative Director. Catrina was awarded an undergraduate scholarship to the University of Kansas, USA, from where she earned a Bachelor of Science/Journalism. In 2005, she graduated with a MBA from the University of Oxford, UK.

Chris Conway
Head of Digital – Co-op Food

An experienced strategic, operational and mutichannel leader of transformations. A customer champion who delivers growth and commercial results.

I have extensive experience of category development and improving customer experience, in partnership with Global teams. This along with my MSc in Internet Retailing really ensures I stay at the forefront of Digital retailing.
Specialties: Global Grocery eCommerce, UK Online Grocery Market, Web Content Management, Product and Service Management, Project Management, Web Design Management, Online Merchandising/Conversion. Web development and usability strategy. Customer acquisition and retention. Personalisation, and enhanced content.

Steve Wright
Data Protection & Information Security Officer
John Lewis Partnership

At John Lewis, I am fortunate enough to be in the unique position of reporting directly into the Group Financial Director (CFO), but answerable to the Board and Audit & Risk Committee. This empowers me to ensure that when it comes to data privacy and data security compliance, I can set the strategy, policy, direction and the tone (rate) of change necessary to take this great British icon into its optimal position of leveraging the data it collects, whilst at the same time protecting the rights of our customers and Partners, by ensuring legal and regulatory compliance, delivering and enhancing Privacy and Security capabilities - whilst ensuring Trust and Transparency remains at the heart of our fantastic Brands - Waitrose and John Lewis. I've spent more than 25 years learning in IT (the last 8 in Legal and Finance), but all the time designing, developing, managing (mainly people) and delivering transformational data governance, privacy and security programmes, but in the last year, my role at John Lewis has tested me beyond my existing skills. At John Lewis, my skills as a chief negotiator, senior motivator and leader (and only because I have an excellent team) - have led me to evolve into more of a Chief Compliance Officer and/or Chief Data Officer role. Whilst this is fine, I don't want to dilute my skill base as a leader in security and privacy, and don't want to loose my independence, or diminish my role as a ‘trusted Board advisor’. I believe that data (governance) lies at the heart of our society and everything is connected to this one common denominator = data. And as we know, data security and data privacy are inextricably linked - they share common objectives, threats and therefore require comprehensive safeguards (controls), legal compliance and assurances mechanisms - both for the Board,our Partners and of course our Customers. I am only human, and limited by human capacity, but I would hope you may share in some of my passions and philosophies.

Alex Chatterton
Head of Direct to Consumer eCommerce UK
Arla Foods

Alex was brought into Arla Foods to head up their newest eCommerce channel, Direct to Consumer. Prior to moving supplier side, Alex spent three years on the other side of the fence for top 4 grocer, Morrisons, where he was commercially responsible for their Beer, Wine & Spirits portfolio on

Mike Branney
Oh Polly

I am a workaholic who is strongly motivated by success and using that success to help others. 

I have a PhD in Wind Energy Systems having completed an investigation into wind turbine design (specifically multi-rotor systems) in 2015. 
In 2014 I co-founded the UK online fashion boutique Oh Polly ( which operates in the ladies fast fashion market. As the Managing Director I am responsible for the manufacture of the garments from technical drawings through to final product as well as overall management of the company. 
In 2009 I co-founded a charity in Cambodia, now called The Brannerson Foundation (SC042175). This private charity aims to alleviate poverty from some of the poorest families in Siem Reap Cambodia and also provide free education for over 400 children in a small community on the out-skirts. In addition we support several young people through advanced learning through a University scholarship program. This organisation is entirely self funded through our eBay store and indeed the company was formed as a means to supply the charity with a constant revenue stream.

Andy Field
Commercial Director
John Boughton
Commercial Director
National Express

John Boughton is responsible for all National Express Coach network revenues (>£250m), including core revenue, ancillary revenue, partnerships, sponsorships, festivals and contracts. John’s primary focus has been on growing National Express revenue since the time he first joined the company, which seen phenomenal growth in 2018. Pre National Express, at TUI, John’s biggest professional achievement was delivering TUI's mobile strategy, rolling out a single app in multiple languages to 10 countries, driving huge growth in engagement, sales, NPS. John is very passionate about nurturing curiosity and initiative to drive innovation – “there are so many good ideas that big businesses aren't often great at harnessing”. John is a passionate believer that commercial decisions are poor decisions if they don't consider the customer as too many people think those two things are unconnected. John enjoys traveling around the Falkland Islands. His dad lives down there half the year, and John notes that “…seeing the place as a local is very very different to seeing it as a tourist. Fascinating people, politics, history and wildlife.”

Albert Abello Lozano
Group Head of Display and Paid Social
Lindsay Mitchell
Consumer Engagement Director, Personal Health

Lindsay is a hands on results driven business leader with proven ability to continually engage her team, internal and external stakeholders.  She is passionate about consumer engagement and strives for continuous business improvement in order to deliver on external customer needs in our ever evolving 

Anya Mackessy
Head of Ecommerce
KidZania UK

KidZania is the UK’s first educational entertainment experience where children aged four to fourteen can learn real-life skills in a 75,000sq ft. child-size city built just for them. Driven, creative and agile multitasker, Anya comes from a background in fashion, where she worked with luxury and mid-market brands as well as start-ups. She has experience in wholesale, VIP services, marketing, business development and rebranding, before settling down in ecommerce. Anya joined KidZania London last year to launch the new UK website and dynamic pricing, making it the first UK attraction to start selling dynamically priced entrance tickets. She is currently concentrating on ticketing user journey optimisation and loyalty program, as well as managing social media, digital, content and email marketing, and updating post-GDPR customer-centric strategy. 

James Mcghee
Head Of Customer Experience

Having experience of running Contact Centre operations from 30 to 200 seats, all expecting similar outputs, James has learned to develop a culture alongside the Operation to truly enhance the Customers’ Experience. His approach focuses on individuals, departmental “North Star”s and embedding the Businesses values and beliefs at the most important level - the customer facing teams that are the ambassadors of your business. 8 years with have then led him to Footasylum where he continues to look for ways of driving an exceptional Customer Experience. 

Matthew Henton
Head of Ecommerce
Moss Bros

Matt is a highly skilled ecommerce professional and digital marketer with extensive experience in online retail. He has an entrepreneurial spirit and an exceptional track record of delivering ecommerce success across a variety of sectors.

As part of the Moss Bros. digital transformation, Matt has led the ecommerce and digital strategy that has delivered phenomenal online trading success. During his time as Marketing Director at eSpares, the retailer was a finalist at the Oracle Retail Week Awards for four consecutive years and his team won “Most Innovative Digital Marketing Team” at the Econsultancy Innovation Awards.

Amy Hanson
VP, Product Marketing
Angela Cearns
Chief eCommerce Officer and General Manager
Pizza Hut Digital Ventures

Angela Cearns is the Chief eCommerce Officer and General Manager for Pizza Hut Digital Ventures, leading Pizza Hut International through the digital transformation journey from a traditional casual dining restaurant to a leader in online ordering and delivery. Angela came from Amazon in Seattle where she served as the Executor Director of International Expansion of their Fulfilment by Amazon business; GM of Amazon Global Selling marketplace business; and the Head of Prime Technology Platform that powers Amazon global Prime membership and Prime benefit offerings including Prime Videos and Prime Music. Prior to Amazon, Angela spent a decade in California Silicon Valley with Symantec and the Norton Anti-Virus brand in a number of leadership positions from IT-Business Director, eCommerce Director, and finishing as Sr. Director of Customer Retention, Worldwide eCommerce. Angela has a Master of Software Engineering degree from the University of Colorado and Advanced Project Management from Stanford University.

Toby Byrne
Head Of IT Strategy and Planning

Toby is an experienced and pragmatic leader with a focus on retail, digital disruption and the application of technology in retail and consumer environments. He is an experienced leader of high impact teams who collaborate to deliver transformation programmes across a variety of business functions. He has a proven set of skills covering the complete lifecycle of programme management; from pitching an idea through to project delivery and maintaining long-lasting relationships.

Toby’s strengths are in applying his expertise and knowledge of strategy, retail and technology in an enjoyable, practical, actionable way.

Alex Hamilton
Head of Innovation
Duncan Keene
Managing Director UK

One of the initial team at Maxymiser (now part of Oracle Group) Duncan currently leads UK operations at ContentSquare, a user experience analytics and optimization solution. In between carting his two sons around the weekend football circuit Duncan likes unwind with a few Whisky sour, though if any of his pals from Wolverhampton ask, he exclusively drinks pints of manly beer down the pub.

We're always looking ahead to book a roster of inspiring speakers. Contact us today to reserve your spot.

Want to see who spoke previously? View the list here.