eTail Connect Spring 2025
25 - 26 February, 2025
Allianz Stadium, London
Day 2 | 26th February
8:15 am - 8:55 am
Registration and Welcome coffee
After last-night’s lively dinner and drinks reception, grab a coffee and some breakfast before the morning sessions begin...
8:55 am - 9:00 am
Chairperson’s Welcome Remarks
THE ECONOMIC OUTLOOK
9:00 am - 9:30 am
PRESENTATION: The Spring Budget 2025: How will the retail industry be impacted by the Spring Statement?
Richard Lim -
CEO,
Retail Economics
- How to create an offering with long-term demand for recurring billing
- How to provide an experience worth continuing with member perks and surprises
- How to grow a subscription model to gain more members and more revenue
GETTING ATTRIBUTION RIGHT
9:30 am - 9:50 am
CASE STUDY: Harmonising channels: How THG has refined their attribution strategy to build models that drive higher conversion rates
Joshua Pearce -
Group Head of Brand Performance,
The Hut Group
- How has The Hut Group developed attribution models to optimise channel performance?
- How can you provide real insights that make an impact for the wider business?
- How can you combine econometrics and market mix modelling to increase brand demand and grow revenue without incremental marketing spend?
9:50 am - 10:10 am
CASE STUDY: Putting first party data first: How to accelerate personalisation and improve attribution in a world where cookies are worth less
- How to collect, organise and leverage valuable first-party data from your channels and customer interactions
- How to incentivise customers to explicitly share preferences and purchasing intent
- What frameworks can you use for measuring campaign performance in an environment where the value of cookies is less clear?
THE ETAIL ANNIVERSARY OUTLOOK
10:10 am - 10:30 am
LIVE POLLING & PANEL FEEDBACK: 10 back,10 forward: How has the retail ecommerce industry changed over the past 10 years, and how will it change over the next 10 years?
Join us for a special 10th anniversary as we reflect on how our industry has transformed over the past decade – from changed customer preferences, the rise of AI, and the rise of recommerce to the future of unified commerce, hyperpersonalisation and robots doing the shopping for us – have your say on the future of retail.
10:30 am - 10:35 am
5 Minutes Transition
This time is reserved for you to benchmark solution providers.
11:05 am - 11:10 am
5 Minutes Transition
This time is reserved for you to benchmark solution providers.
Network with your industry peers whilst enjoying revitalising refreshments. Don’t forget to follow the @eTail Connect LinkedIn page for a final chance to win one of our amazing prizes.
11:40 am - 11:45 am
5 Minutes Transition
THE BIG DEBATE
11:45 am - 12:15 pm
OXFORD STYLE DEBATE: Loyalty programmes are a sign of a weaker brand. Agree or disagree?
Joshua Pearce -
Group Head of Brand Performance,
The Hut Group
In this Oxford Style Debate, hear from our retail industry leaders as they go head-to-head to debate whether loyalty is the key to maintaining a strong base of brand love or a crutch for brands without inherent power to keep customers.
AGREE: Joshua Pearce, Group Head of Brand Performance, THG
DISAGREE: TBC
THE POWER OF RETAIL MEDIA
12:15 pm - 12:35 pm
CASE STUDY: Optimising revenue streams: How to leverage retail media effectively to create a personalised retail ecosystem that drives sales for the whole industry
- How can you connect in-store and online assets to create expansive shopping journeys for customers that drive higher-margin revenue for your business?
- How can you gain long-term buy-in from the wider business to ensure consistent investment into the growth of retail media?
- How can you use retail media as part of the wider effort to create a truly seamless, personalised, unified commerce experience?
SHARPENING TALENT
12:35 pm - 12:55 pm
INDUSTRY TALENT FIRESIDE CHAT: How can retailers retain and grow a diverse array of talent to remain competitive?
- How can you overcome key barriers to ensuring equal opportunities for career growth and progression within your business and the wider industry?
- How can you take actionable steps to support the female technology talent pipeline and movement into director and c-suite positions?
- How to choose the right metrics for the successful outcomes of your diversity initiatives?
12:55 pm - 1:25 pm
Private Business Meetings
This time is reserved for you to benchmark solution providers.
1:25 pm - 2:15 pm
Lunch Break
Network with your industry peers and make valuable new contacts with solution providers during our lunch break in the buzzy lunchroom.
BUILDING BRAND STRATEGIES
2:15 pm - 2:35 pm
FIRESIDE CHAT: Beyond products: How can you create a compelling brand story across multiple touchpoints that resonate with your customers and drives conversion?
Lewis Blitz -
Co-Founder,
SkinnyDip
- How does your brand go beyond a logo and website?
- How can understanding the evolving needs, pain points and motivations of your target audience help you tailor your story?
- How to build brand consistency across all channels and customer interactions
- How important is content in delivering your brand story to customers and what role can storytelling play in content?
2:35 pm - 2:55 pm
CASE STUDY: Standing out on social: How to build an effective social media strategy and create fun content that boosts visibility across social channels
- How can you understand your audience’s preferences and behaviours to ensure that content resonates and engages effectively?
- Which engaging content formats can you use to capture attention and encourage sharing?
- How can you create a consistent visual identity across all social platforms to build recognition and foster a strong audience connection?
DISCOVERING INNOVATIONS
2:55 pm - 3:25 pm
DRAGONS’ DEN: Finding the Next Big Thing: Which are the best new digital innovations to invest in to help elevate your instore and online experiences?
Sebastian Green -
Chief Technology Officer,
Club L
Join our Dragons as they assess the latest retail and ecommerce innovations from start-up companies who will pitch their tech in a bid to win first place.
Listen up as the Dragons review the technology’s benefits to your business, predict their future success and deliver their verdicts.
The ultimate decision is in your hands – the audience will get to vote for their favourite.
Will you find the next big thing in retail tech?
