Upp delivers a complete solution for Google Shopping from product content to profit. Upp does this by intelligently creating efficiencies, insights and actions to ensure your Google Shopping campaigns are maximised for profit and revenue growth. Upp starts by intelligently listing your products at speed on Google Shopping while delivering improved product visibility, sales and margin. Upp uses machine learning to enrich product titles, attributes and descriptions so they’re found by more consumers. Then by combining performance data, business metrics and trend data, Upp gives retailers a complete view of their Google Shopping performance with product level margin visibility across the entire range and importantly the actions needed to improve profitability and growth. Built for retail brands looking to go beyond their competition and thrive in fiercely competitive markets. With Upp, retailers can drive macro business outcomes by combining marketing, ecommerce and business data to win more customers and improve profitability.