Corvidae (Past Sponsor)

Corvidae is the only marketing attribution solution on the market that is truly cookieless, using patented AI technology to completely remove the need for first- and third-party cookies. Corvidae was born from the realisation that no other analytics software could provide a single source of truth – or track users across multi-channel, multi-device journeys.  Our radical technology replaces cookies to accurately weight the influence of every touchpoint across the customer journey, empowering marketers to see the value of upper and mid funnel activity to enable them to make better budget decisions for maximum cost efficiency. Unlike other marketing measurement software, Corvidae rebuilds analytics data from the ground up, providing marketers with unparalleled data accuracy that drives real value and reduces wasted spend. Clients typically see double digit ROI from Corvidae deployments and an average of 35:1 ROAS in Facebook Ads and 20:1 in Google Ads for example. Corvidae has been nominated for multiple industry awards, winning Most Effective Attribution Solution in 2021 and 2022, as well as the ScotlandIS Product Innovation award for our unique approach to attribution.