Tayyaba Malik

Head of e-Commerce Lulu Guinness

As Head of Ecommerce at Lulu Guinness, Tayyaba has taken on the rewarding challenge of re-aligning internal processes, establishing stronger links with acquisition and retention partners, developing new ways of working whilst striving to set ourselves apart from our competitors through innovation. A commercially minded senior digital and multi-channel retailer, experienced in International expansion, localisation and customer engagement, with over 10 years’ experience in Ecommerce and branding.