• How can you effectively influence AI-generated results when traditional keyword tactics no longer guarantee ranking?
• How can you optimise for AI-generated answers and summaries to maintain brand presence in search experiences that bypass traditional results?
• How can AI driven tools be used to uncover emerging search trends faster and stay ahead of shifting consumer intent?
• How can smarter searches that understand shopper intent help you reduce cart abandonment? 

How can you apply AI into everyday workflows to improve speed, accuracy and commercial decision making?