Ruth Spratt

Ruth Spratt

VP, Country Manager (UK) Affirm

Day 1 | 3rd March

5:05 PM INDUSTRY CASE STUDY: How to capitalize on the rise of the Buy Now Pay Later Shopper

  • How can flexible payment options attract and retain the next generation of high-intent premium customers?
  • How can you use payment data and shopper signals to personalize upsell opportunities at POS?
  • How can BNPL act as a loyalty and retention lever for customer making fewer, but more meaningful purchases?
  • How can you position flexible payments as a part of the premium brand experience?
  • How can flexible payments improve conversion on big ticket items without sacrificing margin or pushing discounting? 

Check out the incredible speaker line-up to see who will be joining Ruth.

Download The Latest Agenda