Richard Lallo
Group Head of Customer Marketing FrasersDay 2 | 4th March
9:20 AM CASE STUDY: How to turn targeted brand advertising that monetises customer data into a profitable retail media revenue stream
- How can you build a platform that connects advertisers with customers throughout their journey?
- How can you measure and refine retail media campaigns for an optimised ROI?
- How can you adapt and expand your retail media strategy to stay competitive in a fast-moving, dynamic environment?
- How to define retail media’s role and break down internal silos to better organise budgets and maximise ROI
Check out the incredible speaker line-up to see who will be joining Richard.
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