Pinki Choudhury
Chief Product and Data Officer RomanDay 2 | 4th March
9:00 AM PRESENTATION: How can you take a data driven approach to journey mapping to elevate CX throughout the entire purchasing funnel?
- How can your internal teams work more collaboratively to break silos and share their data to drive cross-functional improvements and not just local fixes?
- How can behavioral and transactional data be layered together in order to understand where customers are stalling and drive higher conversion and revenue per visit, combatting the increase in abandoned baskets?
- How can you combine live journey insights with tools like AI agents to serve smarter interventions, such as nudges or offers to help recover at-risk customers mid flow?
- How can journey mapping across digital channels help to deliver a smoother and more consistent omnichannel shopping journey?
Check out the incredible speaker line-up to see who will be joining Pinki.
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