Phil Twigg
Head of Digital MandM DirectDay 1 | 3rd March
12:10 PM FIRESIDE CHAT: How can you evolve your SEO strategy as AI transforms how consumers search and shop to turn more searches into sales?
- How can you effectively influence AI-generated results when traditional keyword tactics no longer guarantee ranking?
- How can you optimise for AI-generated answers and summaries to maintain brand presence in search experiences that bypass traditional results?
- How can AI driven tools be used to uncover emerging search trends faster and stay ahead of shifting consumer intent?
- How can smarter searches that understand shopper intent help you reduce cart abandonment?
Check out the incredible speaker line-up to see who will be joining Phil.
Download The Latest Agenda