Nick King

Insights Director Autotrader

Day 1 | 3rd March

How can you make behavioral data visible to help utilize confirmation bias to influence customer decision making?
How can you use reframing to turn ‘risk’ into ‘reward’ and convert hesitant buyers?
How can new tools such as conversational commerce reduce cognitive load and create a faster path to checkout?

Check out the incredible speaker line-up to see who will be joining Nick.