Meriel Neighbour

Former Head of Global Digital Product Clarks

Former Head of Digital Product, Delivery and Transformation at Clarks, Meriel joined at the beginning of May 2022 to undertake a major overhaul of the eCommerce applications and platforms and commenced a strategic Global eCommerce Transformation programme. Concurrently from the end of November 2022 she took on the global POS overhaul, development and roll out as well as moving from on prem to cloud technology and infrastructure. Prior to joining Clarks, Meriel has undertaken similar transformations on a global scale with iconic British Brands, TedBaker, Selfridges, The Post Office, Hobbs and Matches Fashion. With a passion for the customer, and a love of shopping herself, in store or online, Meriel focusses on a seamless customer experience, whilst ensuring the technology used to support such an operation is modern and fit for purpose.

Day 1 | 25th February

12:15 PM FIRESIDE CHAT & ASK THE EXPERTS: How can you build a strong brand that fosters a loyal and devoted customer base?

Put your questions to the experts as this is your chance to ask whatever you’d like to know about brand building and loyalty, such as:

How can you develop relationships with your customers to turn them into brand advocates?
How important is it to develop loyal communities and strengthen customer advocacy?
What internal strategies and tools can help develop customer loyalty?
How can you balance hyper-personalisation with authenticity and trust?

5:15 PM Table 7 - Fulfilling expectations: How does your click and collect offering enhance your CX and connect online and offline?

Check out the incredible speaker line-up to see who will be joining Meriel.

Download The Latest Agenda