Laura Ross

Laura Ross

Head of Customer Transformation Holland & Barrett

Day 1 | 3rd March

9:30 AM PANEL: How can you develop hyper-personalised marketing campaigns to create a connected customer journey and differentiate your brand?

  • How can you unify customer data across your eCommerce platform, CRM, in- store and media systems to help remove siloes and surface revenue-driving insights?
  • How can you utilise a single customer view to personalise omnichannel journeys in real time?
  • How can customer lifecycle insight be used to identify high-value audiences, as well as opportunities for cross-selling, retaining and re-engaging customers?
  • How can you deploy technologies like AI modelling, customer intelligence platforms and CDP’s effectively without increasing operational complexity?

Check out the incredible speaker line-up to see who will be joining Laura.

Download The Latest Agenda