eTail Connect Spring 2025

25 - 26 February, 2025

Allianz Stadium, London

Joshua Pearce

Group Head of Brand Performance The Hut Group

Day 2 | 26th February

9:30 AM CASE STUDY: Harmonising channels: How THG has refined their attribution strategy to build models that drive higher conversion rates

  • How has The Hut Group developed attribution models to optimise channel performance? 
  • How can you provide real insights that make an impact for the wider business? 
  • How can you combine econometrics and market mix modelling to increase brand demand and grow revenue without incremental marketing spend? 


11:45 AM OXFORD STYLE DEBATE: Loyalty programmes are a sign of a weaker brand. Agree or disagree?

In this Oxford Style Debate, hear from our retail industry leaders as they go head-to-head to debate whether loyalty is the key to maintaining a strong base of brand love or a crutch for brands without inherent power to keep customers.

AGREE: Joshua Pearce, Group Head of Brand Performance, THG

DISAGREE: TBC

Check out the incredible speaker line-up to see who will be joining Joshua.

Download The Latest Agenda