The customer journey is being disrupted as search traffic declines and consumers shift from keyword-based searching to conversational Answer Engines. With 6 in 10 people already relying on AI to make purchasing decisions, brands are losing control of key customer touch points. Join Harrison MacLean, Lead Engagement Manager of Profound, as they explain how to navigate the AI Funnel, where discovery, evaluation, and purchase now happen within a single conversation. Drawing on insights from over 1 billion analyzed prompts, this session offers a blueprint to track brand visibility in LLMs and utilize AI agents to turn declining organic search into your greatest marketing opportunity yet.