Gavin Holland
Global Head of UX JD SportsDay 1 | 3rd March
11:35 AM CASE STUDY: How to unify digital and in-store journeys to drive a seamless shopping experience and deliver higher conversion rates across channels
- How can a connected omnichannel platform leverage real-time data integration between ecommerce and store systems to provide visibility across touch points in order to serve customers consistently wherever they shop?
- How can you bridge the gap between online intent and offline fulfilment to convert more customers faster by utilizing options like click and collect, ship from store and real time inventory availability.
- How can customer identity resolution and unified profiles be used to deliver personalization across both store and digital interactions.
- How can seamless returns, exchanges and loyalty access across channels reduce operation burden – what is the importance of aligning policies and systems across stores, app and online to increasing customer retention?
Check out the incredible speaker line-up to see who will be joining Gavin.
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