Emma Collins

Emma Collins

Head of Marketing & Digital The Original Factory Shop

Day 1 | 3rd March

12:05 PM PANEL DISCUSSION: How can you transform your loyalty proposition to build advocacy, increase frequency and reward customer behavior not just spending?

  • How can you incentivise actions like review, referrals and social sharing to turn local buyers into brand promoters, increasing exposure to your target audience?
  • How can you reward loyal customers with exclusive content to improve app traffic, generate repeat visits and curate higher session time?
  • How can you gamify non-purchase behaviors to create habitual interactions which will over time generate more transactions? 

5:05 PM Roundtable 6: Rebuilding the brand engine: how can you reignite growth after a reset?

How can you prioritise the right short term levers – acquisition, retention or brand – to reignite growth in the wake of organizational or market disruption?

Check out the incredible speaker line-up to see who will be joining Emma.

Download The Latest Agenda