Dave Robinson

Dave Robinson has recently joined Virgin Red as Customer Strategy Director, leading the development of the Virgin Red programme. He is a data-driven marketing specialist, having previously held a number of roles within Boots UK across commercial, marketing and strategy. For the last 10 years Dave has been closely involved in building customer loyalty through the Boots Advantage Card, delivering CRM programmes and targeted communications utilising one of UK retail’s most powerful data foundations. In the last 12 months Dave has led the a major MarTech implementation across Boots UK, delivered a single customer view solution, and implemented significant changes to the Advantage Card proposition.