Darren Williams

GM Specsavers

Darren Williams (DW) is GM at Specsavers and Non-Exec Chair of Sanderson King. He is also the Founder of Williams Harding Consulting.

He has had a 35 year career in Retail, from the shop floor to Senior roles in a number of businesses in retail and hospitality, including Hotel Chocolat, Paul and Unilever. He also has extensive experience in leasing and commercial property.

He is an Ambassador, advocate and supporter of the Retail Trust. Serving 8 years on its Annual Ball committee, as well as chairing the event in 2017 and 2018. Having spent his career in the sector, he is firmly committed to the Retail Trusts vision, values and purpose of ensuring a better life for all who work in this incredibly challenging but rewarding industry. Darren is also the Vice-President of the Twenty Club - a club that dates back to 1897.

Day 1 | 25th February

3:55 PM FIRESIDE CHAT & ASK THE EXPERTS: How can you build a strong brand that fosters a loyal and devoted customer base?

Put your questions to the experts as this is your chance to ask our experts whatever you’d like to know about brand building and loyalty, such as:

How can you develop relationships with your customers to turn them into brand advocates?
How important is it to develop loyal communities and strengthen customer advocacy?
What internal strategies and tools can help develop customer loyalty?
How can you balance hyper-personalisation with authenticity and trust?

Check out the incredible speaker line-up to see who will be joining Darren.

Download The Latest Agenda