With over 14 years of experience in digital advertising, Chris has worked closely with some of the world’s largest e-commerce brands, including Decathlon, The Hut Group, Snipes, and JD Sports. As CCO & Managing Director of Smarter Ecommerce (smec), he maintains daily contact with leadership teams at top-tier online retailers, giving him an unfiltered view of the real challenges they face: scaling profitably across borders, navigating platform changes, and maintaining growth in increasingly competitive markets. His direct line to innovation teams at Google and Microsoft, combined with hands-on experience solving internationalization and profitability challenges, makes him a trusted advisor for brands ready to break through their next growth ceiling.