Chris Liversidge

·       How to collect, organise and leverage valuable first-party data from your channels and customer interactions

·       What is unified attribution and how can it help you create complete customer journeys and attribute value across every touchpoint?

·       What frameworks can you use for measuring campaign performance in an environment where the value of cookies is less clear?

·       How can you talk about attribution (or measurement) in the wider business - is it a challenge to bring Finance along with you when changing your source of truth?