Chris Liversidge

Day 1 | 25th February

How to collect, organise and leverage valuable first-party data from your channels and customer interactions
What is unified attribution and how can it help you create complete customer journeys and attribute value across every touchpoint?
What frameworks can you use for measuring campaign performance in an environment where the value of cookies is less clear?
How can you talk about attribution (or measurement) in the wider business - is it a challenge to bring Finance along with you when changing your source of truth?

Check out the incredible speaker line-up to see who will be joining Chris.