Ben Penrose

Day 1 | 25th February

9:10 AM PANEL DISCUSSION: Putting first party data first: What tools can help you improve attribution across the whole customer journey now cookies are worth less?

How to collect, organise and leverage valuable first-party data from your channels and customer interactions
What is unified attribution and how can it help you create complete customer journeys and attribute value across every touchpoint?
What frameworks can you use for measuring campaign performance in an environment where the value of cookies is less clear?
How can you talk about attribution (or measurement) in the wider business - is it a challenge to bring Finance along with you when changing your source of truth?

Day 2 | 26th February

8:55 AM Chairperson’s Welcome Remarks

9:20 AM FIRESIDE CHAT & Q&A: Cracking the Gen Z code: How can you develop an omnichannel strategy that connects with digital natives and fuels global growth?

The journey from bedroom to global retail brand in 3 years
How can you build a seamless omnichannel experience from scratch?
What tactics work best to engage Gen Z in their preferred environments?
How can you implement new tools into your tech stack to allow you to try more fun and creative communications?

10:20 AM LIVE POLLING & PANEL FEEDBACK: 10 back,10 forward: How has the retail ecommerce industry changed over the past 10 years, and how will it change over the next 10 years?

Join us for a special 10th anniversary as we reflect on how our industry has transformed over the past decade – from changed customer preferences, the rise of AI, and the rise of recommerce to the future of unified commerce, hyper-personalisation and robots doing the shopping for us – have your say on the future of retail.

12:00 PM OXFORD STYLE DEBATE: Loyalty programmes are a sign of a weaker brand. Agree or disagree?

In this Oxford Style Debate, hear from our retail industry leaders as they go head-to-head to debate whether loyalty is the key to maintaining a strong base of brand love or a crutch for brands without inherent power to keep customers.

AGREE: Joshua Pearce, Group Head of Brand Performance, THG

DISAGREE: Ben Penrose, Retail Partnerships Director, Striqe

Moderator: Gianfranco Cuzziol, CRM & Personalisation Advisor, Author, In Pursuit of the Trivial

12:30 PM FIRESIDE CHAT: Channelling the power of apps: How can your mobile app help you build strong connections with customers and provide a growing source of revenue?

How does your mobile app connect your omnichannel offering and drive visits to physical stores?
How can you use rewards and push notification to increase interactions with existing customers?
What are the key data points that will ensure a personal touch that resonates with customers?

12:50 PM PANEL Discussion: Scaling ecommerce: How can you grow your ecommerce business at scale to become a competitive global retail business?

How can you define the scope of expansion to effectively grow your brand within new markets?
What new tools do you use and what existing technology can help you grow?
How can you determine the best strategy and for new market selection to accelerate growth?
What are the best ways to localise and tailor the shopping experience for each region?

eTail Connect Spring 2025