Anya Mackessy

Head of Ecommerce KidZania UK

KidZania is the UK’s first educational entertainment experience where children aged four to fourteen can learn real-life skills in a 75,000sq ft. child-size city built just for them. Driven, creative and agile multitasker, Anya comes from a background in fashion, where she worked with luxury and mid-market brands as well as start-ups. She has experience in wholesale, VIP services, marketing, business development and rebranding, before settling down in ecommerce. Anya joined KidZania London last year to launch the new UK website and dynamic pricing, making it the first UK attraction to start selling dynamically priced entrance tickets. She is currently concentrating on ticketing user journey optimisation and loyalty program, as well as managing social media, digital, content and email marketing, and updating post-GDPR customer-centric strategy.