24 - 25 February, 2021
DAY 2 – Thursday 25 February 2021
Thursday, February 25th, 2021
9:40 AM INTERVIEW: How can you use personalisation to better reward your customers and make them a loyal advocate of your brand?
- What are the best ways to use personalisation to retarget customers based on their propensity to buy?
- How can you use social media and ‘new’ technologies to better understand your customer and personalise your offerings?
- How to develop capability that allows for mass personalisation at scale
- How can you automate personalisation to let you genuinely scale up?
- What teams do you need to develop internally to create personalised content and value for each customer?
- How to think about the customer across the whole business, not just one brand, to drive more sales and enhance customer experience