As AI agents and LLMs become a primary interface for product discovery, traditional SEO and merchandising strategies are being rapidly reshaped. Customers are no longer just browsing—they are delegating decisions to AI, which means visibility now depends on how well your data, content and brand are understood by machines. Many retailers are unprepared for this shift, with unstructured product data and content that is difficult for AI to interpret. The brands that win will be those who optimise for AI readability, adapt their strategies for agent-driven discovery, and build the authority needed to be recommended at the moment decisions are made.

• How can you structure product data to achieve discoverability by AI agents and LLMs? 
• How can you adapt SEO strategies to achieve visibility in AI-generated recommendations (AEO)? 
• How can you build brand authority to achieve preference in agent-led decision-making? 
• How can you ensure content is AI-readable to achieve accurate product representation?