eTail Connect Spring 2025

25 - 26 February, 2025

Allianz Stadium, London

Adrian Evans

Head of Customer Commerce B&Q

Day 1 | 25th February

12:10 PM PANEL DISCUSSION: The age of ‘unified commerce’: How can you create a singular, flexible buying journey across all channels to boost sales and satisfaction?

  • How can you create a single, malleable, seamless customer journey across different digital touchpoints to accelerate the speed to purchase? 
  • How can you combine real-time product recommendations and loyalty programs to offer personalized perks that will drive customers to buy? 
  • How can you optimally connect digital and physical storefronts seamlessly to deliver a synchronized inventory that won’t disappoint customers? 
  • How can you increase technology adoption across your retail business to usher in the age of unified commerce? 
  • How can you evaluate the benefits of composable architecture for driving a unified commerce approach for your customers? 


Check out the incredible speaker line-up to see who will be joining Adrian.

Download The Latest Agenda