Why We Sponsor eTail Connect

Why did you choose to sponsor eTail Connect?

David: We have sponsored eTail Connect before, and we have returned because of the level of conversations we’ve had. We’ve met most of our target audience, as that’s the kind of retailer that eTail attracts. They’re in our sweet spot for the kind of interactions that we want to talk to them about.

How have you found the quality of delegates on-site?

David: They’ve been great. We tend to look for those who are C-Suite or C-Suite minus one, and that’s what eTail provides for us. It’s a good seniority, decision-makers, and the right level of conversations for what we’re looking for.

How have you found the networking opportunities?

David: We’ve had some great conversations; last night's dinner was a great example. We’ve been able to have some excellent discussions to follow. My last meeting ended up being a two-hour conversation with a couple of drinks, so rather than 25 minutes, we got two hours with that individual. It was a great conversation and one we’ll also be taking forward.

How many meetings have you had?

David: We’ve had 12 meetings, which, again, is a benefit for us as everybody’s turned up to the meetings, which you don’t always get with these types of events. It’s tough, even with my 20 years of experience in retail, to get time with clients. So, we find the thirty-minute meetings are invaluable. It gives you enough time to get the introduction and discover their challenges.

The attendee list profiling information helped us going into our meetings. The eTail Connect team sent it with lots of notice; you get a good week or so, which gave us enough time to ensure we understand the topics they’re looking to discuss. We must understand some challenges to prepare directly for that, not just sell our services.

We’d say we’re currently looking at a 50% follow-up rate, which is good when you think about the conversation rate that you get cold calling. Even if one or two opportunities come out of this, it more than covers the ROI.

How would you rate the organisation of the event?

David: I’ll give it a 10 out of 10 because of the quality of meetings and the fact that everybody turns up. It’s felt very relaxed and comfortable, so some strong conversations came from it.

Do you plan on sponsoring eTail Connect again?

David: If the budget allows it, absolutely. I do believe that these events are worthwhile. To put ourselves out there is important to us. We’ve got that across to 12 brands over two days, which can only benefit us.

In the last couple of years I’ve been with the company, we’ve sponsored several eTail events, and I have found them useful.