Whitepaper & Video Center

Augmented Humanity: 2020 Trends Report by Isobar

Isobar has highlighted five platforms for working towards Augmented Humanity in 2020. Each chapter covers evolving trends, key action points for businesses and brands and showcase best-in-class examples of these trends in action. Read on to find out how our environments will become more alive with technology.

Beyond Alexa: Creating a Holistic Voice Strategy by Dentsu Aegis Network

If industry estimates are to be believed there will be eight billion digital voice assistants in use by 2023. Critics argue that this trend is explained by the low price point, gifting and gimmicks, but smart speakers are just one facet of voice, with the majority of voice interactions taking place on smartphones. It’s therefore important to view voice as a shift in interface, rather than a single channel to exploit.