As product choice expands and attention spans shrink, customers are increasingly looking for faster, more intuitive ways to make decisions. On-site AI agents are emerging as a powerful tool to guide discovery, answer questions, and reduce friction throughout the journey. However, many retailers are still in the early stages of adoption, struggling to integrate these tools effectively into customer experience. The brands pulling ahead are those using AI assistants to simplify product discovery, deliver more relevant recommendations, and capture valuable interaction data to continuously refine and optimise the journey.

• How can you deploy on-site AI assistants to achieve faster and more confident customer purchase decisions? 
• How can you integrate AI into product discovery to achieve reduced friction and improved conversion rates?
• How can you use AI-driven recommendations to achieve more personalised and relevant shopping experiences?
• How can you leverage customer interaction data from AI agents to achieve continuous optimisation of the customer journey?