VP, European Brand & Marketing Director TJX Europe (TK Maxx & Homesense)
Catrina is an international Brand & Marketing Director with strong strategic and brand skills and an extensive creative background. She has experience working in both the U.S. and Europe, agency and client-side, on international brands, such as General Motors, Hallmark, Max Factor, Eli Lilly, Starbucks, and dominantly TJX Europe (TK Maxx & Homesense), a large European retail business, part of TJX, Inc. Catrina co-leads the omnichannel Brand and Marketing Department for TJX Europe with responsibility for European brand & marketing strategy, financial planning, agency management, organisational design, department L&D, CR and global influence.
Born and raised in Copenhagen, Denmark, she worked first in Milwaukee, Wisconsin as an Art Director, then as a creative at Leo Burnett Chicago, focusing on integrated campaigns and product launches. Back in Europe in her 30s, she started, and ran the in-house, full-service creative agency for TK Maxx and Homesense, becoming TJX Europe’s Creative Director. Catrina was awarded an undergraduate scholarship to the University of Kansas, USA, from where she earned a Bachelor of Science/Journalism. In 2005, she graduated with a MBA from the University of Oxford, UK.
Check out the incredible speaker line-up to see who will be joining Catrina.