17 - 18 February, 2020
+44 (0) 207 368 9465
Head of Business Architecture
Not really someone who fits neatly into one box, I have had the privilege of being involved in some of the most exciting and innovative multichannel programmes across hospitality, retail and logistics - covering everything from creating and managing digital competency centres for billion pound websites (Argos), to driving multi-million pound development programs, digital innovation programmes, and more recently, developing Enterprise-level architecture and technical roadmaps, as well as working at board level with both IT and business strategies for large retail and hospitality companies.
A key element to all of this has been the development high performing teams, development methodologies and operating processes and maintaining strong supplier partnerships - often at the cutting edge of industry
With a breadth of experience from logistics, wholesale finance, retail and hospitality, I've worked at the forefront of developing technology and new business ventures - from modular design, ecommerce, mobile technologies, shopping channels, kiosk, omni-channel architectures and digital architecture.
My current role though has challenged me to look beyond the digital world to the whole enterprise, such as finance, HR, desktop, infrastructure and reporting.
Katy is Commercial Director UK for Mapp Digital and a digital marketing expert with more than 15 years at the front line of helping brands develop digital strategy. Katy started out in data driven marketing with Experian as an account manager, then moved to eCircle in the early years of email marketing. To develop her digital experience further, she worked to bring web analytics and onsite optimization services to market at Webtrends. As an Account Director for Teradata Marketing Applications largest customers, Katy brought further expertise in campaign management and multichannel marketing automation.